Instagram is one of the most popular social media networks, with over 1 billion active users. Leveraging its powerful platform can be a great way for businesses to increase brand awareness and reach new customers. But if you want to maximize your success on Instagram, it’s important that you create relationships with your followers—and direct messaging (DM) and commenting are two great ways to do just that. Here’s how you can use these features to build loyalty with your followers and boost instagram presence:
Understanding Direct Messaging on Instagram
The first step in using DM effectively is understanding how it works. On the surface, it may look like a basic messaging system; however, some key features make it unique from other forms of communication on the platform. For example, when sending messages through DM, you have access to different types of content such as photos, videos, stories, polls, and more. You can also reply directly within a thread or start a new one whenever you want.
The Benefits of Using DMs for Businesses
Using DMs gives businesses many benefits they wouldn’t get from traditional comments or posts. For starters, there is no character limit so you can send longer messages if needed and provide detailed responses without worrying about hitting an arbitrary limit. Furthermore, since all interactions via DM happen in private conversations between two people (or groups), it opens up opportunities for more personalized customer service experiences which helps foster better relationships with potential buyers or loyal followers. It’s also easier for brands to monitor their interactions in this manner as opposed to responding publicly via comments which can quickly become overwhelming at times.
Setting Up Automated Messages
Another great way to make the most out of DMs is by setting up automated messages that trigger when certain events happen on your account such as someone following or liking your content. These automated messages allow you to welcome new followers instantly while providing them with useful information about what kind of content they should expect from you in the future—all without having to respond yourself manually! Setting up automated messages will help ensure that no follower slips through the cracks and give them a positive first impression of your brand right away.
Replying Quickly & Thoughtfully To Messages
Aside from setting up automated messages, another key element to successfully using DMs as part of building relationships with followers on Instagram is to respond quickly and thoughtfully. This means responding promptly, but also taking time to think before typing so that each message conveys exactly what you mean in terms of tone and intent – especially when it comes to sensitive topics or situations where customers need support from brands they follow, buy products/services from online, etc. This will help show customers that their feedback matters and encourage them to come back soon!
Respond to comments personally
Another great way to build relationships with your audience is to respond personally to comments on posts & stories shared from your business profile – don’t just leave generic thank yous! Taking the time once in a while to go above and beyond a simple ‘thank you’ shows people that their engagement has been noticed, which encourages further interaction down the line! Where possible, add personal touches such as referencing specific points made in comment threads, etc. This not only shows appreciation but also demonstrates a genuine interest in continuing the conversation afterward – leaving a lasting impression on those who interact regularly enough!
Create exclusive offers in direct messages
Finally, another effective way businesses can use Instagram’s direct messaging feature is to create exclusive offers for recipients based on previous conversations between two parties, for example: special discounts/promotions specifically tailored to the interests of the individual, etc. This not only serves the purpose of fostering a stronger relationship overall but also draws attention away from the competition (in terms of gaining a competitive edge); providing an incentive bonus, and additional motivation required to drive consistent user engagement later down the line when these promotional offers eventually expire…
In conclusion, utilizing both the direct messaging (DM) and commenting capabilities available within the Instagram platform provides valuable opportunities for businesses to cultivate meaningful connections, and build strong relationships within the existing customer base as well; resulting in increased visibility/recognition of desired business objectives over a given period of time… All this while helping to generate higher levels of leads in the sales process almost effortlessly thanks to modern marketing strategies employed due to popularity, and immense influence wielded by its billion-plus monthly active users combined in today’s digital age!