Domain names are big money ! You knew it. But not all domains are great money makers. If that’s the case all of us would’ve been millionaires. Well, that’s not the case. Picking up a money making domain name is not tedious but requires some clever tips. The one who manages to get the domain with all the “values” in it is the winner.
Let’s take a deeper look.
What are the values to look for in a domain while buying it?
Domains are of two types. i) Brandable Domains and ii) Keyword match domains
i) Brandable Domains
Brandable domains are those that are short, cute, have a recall value, and are brandable.
Examples are like flickr, youtube, twitter etc. They are short, and stays in your memory. The problem with short brandable domain names is that they are great for a service or product oriented website only. They are not good for the search engines.
ii) Keyword match domains names
These domain names are direct matches to high traffic keywords like “make money online” or “sell domains” etc. They may not be cute, and may mot have recall value, but they perform excellently on the search engines.
Should you select a brandable domain or a Keyword Match domain name?
Well, that depends on what product or portfolio you have. If you want to sell a product or service, like twitter.com or flauntr.com, then it’s better you pick a short and cute domain. Keep in mind you have to do extra work to catch up on the SE traffic.
But if you want a website that will attract all the search engine traffic for the targeted keywords without much efforts, then a direct keyword match is better.
How to pick a brandable domain name?
Be it a brandable or keyword match domain name, the traffic you get from search engines depends lot on your content. Having a direct Keyword match domain itself does not ensure traffic. There has to be great content in it. Now, picking up a brandable domain is difficult, because most of the shorter names are already taken up by domain brokers and you might have to buy it out from them for a heavy price. A better way of doing it is getting creative.
Think of a fancy domain name like “blinker” and take off the vowels in it and make it “blinkr”. So anyway, you are not going to get the benefit of direct keyword match on the domain so, make the brand cute and creative.
How to pick a keyword targeted heavy traffic domain name?
First off, a keyword targeted domain is one which has exactly the high traffic keywords matched in it. For example, for a keyword like “make money online”, “101makemoneyonline.com” is a direct match.
In order to find out a high traffic domain name, you have to use a few tools.
Go to AdWords keyword tool. With this tool, give in your suggested keyword, and click search.
The tool will give you all the top searched keywords on Google related to the one you suggested and also the average number of advertisers available for it, and the estimated traffic count. Find out the top searched and the top advertised keywords, get a couple of them with the alternatives.
Now goto GoDaddy, and find out if there are direct match domains available, there won’t be too many options available but you’ll have to use your creativity to find out the best one that suits you.
Now there’s a huge difference in using a “Keyword targeted domain name” and “Brandable domain name. What are they?”
– A brandable domain name requires more content to support the keywords you are targeting. While the direct keyword match domain has an edge on the search engines.
– Brandable domain requires lot of link building compared to the KW match.
So essentially, it’s up to you to figure out whether you should select a brandable domain name or not. Either way making money online should not be a big problem if you have great quality content on your website.